The Chief Executive Officer of Sarawak Tourism Board, Sharzede Salleh Askor, received the Asia-Pacific Excellence Award for the category of Film & Video in Dublin today.
The exemplary promotional video of the Rainforest World Music Festival (RWMF) 2018 won the award, trumping videos by Marina Bay Sands and many other applicants.
STB was also shortlisted among the three finalists under the category in Travel & Tourism, in addition to receiving this award.
The Asia-Pacific Excellence Awards were created to honour the most outstanding achievements of communications professionals in their field. In addition to this, the Awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across the Asian Pacific.
Coming into its 22nd year in 2019, the RWMF has become a world class event, receiving recognition worldwide, receiving accolades from music magazines and public relations awards.
RWMF was placed Top 25 Best Music Festival by Songlines Magazine, PATA Gold Award and the most recent Gold Award Special Tourism Event, to name a few.
Over 20,000 people attended RWMF this year, reaching the maximum capacity of the festival’s venue.
The award will be the second Asia-Pacific Excellence Award under STB’s belt, the first being an award under the category of “Event & Experiential Marketing” for the RWMF in 2017.
A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.
About Sarawak Tourism Board
Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards in 2018 and 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).